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Reprise Media Celebrates Five Years of Leadership in Search Engine and Social Media Marketing

NEW YORK, February 25, 2008 – Reprise Media, a leading provider of search engine and social media marketing services, announced today that 2008 marks the company’s fifth anniversary.  Since its inception, the firm has driven more than $350 million in revenue for its clients, while becoming one of the most respected and awarded leaders in the search marketing industry.

“Over the past five years, the nature of the conversation between marketer and consumer has undergone dramatic change, thanks in large part to the rise of search marketing.” said Peter Hershberg, Managing Partner of Reprise Media. “It has been truly exciting watching the search industry evolve and change over that period. We can’t wait to see what the next five years will bring for our company and our industry.”

Among Reprise Media’s most significant achievements over the past year:

• Reprise Media now represents a wide range of Fortune 1000 clients from virtually every industry including recent additions Microsoft (NASDAQ:MSFT), Martha Stewart Living Omnimedia (NYSE:MSO), Gateway Computers, and Texas Instruments (NYSE:TXN).


• The company launched a new practice in the emerging field of social media marketing, further augmenting its integrated suite of search marketing solutions and addressing a growing need among its clients. Brands including Martha Stewart and Educational Testing Service are already using Reprise Media’s new service.


• During the year, Reprise Media grew staff significantly across all of its domestic offices, most recently moving into new office space in San Francisco


• Perhaps most significantly, the company was acquired by the Interpublic Group (NYSE: IPG) this past April, giving it the resources and infrastructure to compete on a global stage as the search industry continues to gain importance. Under the terms of the acquisition, Reprise Media serves as a resource for all Interpublic agencies that wish to provide their clients with best-in-class search and social media services.

"With Reprise Media, Interpublic acquired a best-in-class agency in one of the fastest growing disciplines in advertising. Not only is Reprise Media itself producing terrific results for its own clients, the company is working hand-in-hand with many IPG agencies and their clients. This collaboration makes our work more powerful," said Michael Roth, Chairman and Chief Executive Officer of Interpublic. "Research demonstrates that integrated marketing that includes smart search campaigns grows exponentially in effectiveness. With Reprise Media, we've got some of the smartest people in the business helping both our clients and Interpublic grow."

Throughout the growth and change the company has gone through, at least one thing has remained permanent – a dedication to doing high-quality work for the company’s clients and business partners alike.

“"Google is continually impressed by the innovative customer solutions Reprise Media brings to market,” said Erin Clift, Director of Agency Relations of Google. “They've emerged as an inspiring leader in the search marketing and interactive space, and we look forward to seeing more great work from them in the future."

About Reprise Media
Reprise Media offers clients a complete managed solution for their search and social media marketing needs, focused exclusively on improving their return on advertising investment. The Company delivers services and technology that enable advertisers to manage and optimize their customer acquisition programs through search, social, auction-based and category targeted digital media.

Reprise Media is headquartered in New York City, with offices in San Francisco and Boston. SearchViews (http://www.searchviews.com), the Company's award-winning blog, provides daily news and commentary on the Search Engine Marketing industry.