Reprise Media Commits To Corporate Social Responsibility; Partners With The Center For Global Development

NEW YORK CITY - November 14, 2007 - Reprise Media, a leading provider of search engine marketing (SEM) and social media solutions, today announced a commitment to Corporate Social Responsibility, pledging to allocate expertise and time to help nonprofit organizations advance their marketing efforts.

The company is among the first online marketing agencies to publicly commit to Corporate Social Responsibility. While thousands of corporations donate their time and services to nonprofit organizations, Reprise Media realizes that many nonprofits are not currently able to take full advantage of search and social media marketing.

“Search and social media are at the center of the way people connect and communicate online,” said Josh Stylman, Managing Partner, Reprise Media. “While these channels provide significant opportunities for advertisers to reach consumers, they offer an even greater opportunity to rally people to worthy causes. We are inspired by the chance to use our expertise to help make a difference.”

Reprise Media’s first client under this initiative is the Center for Global Development (CGD), a nonprofit think tank whose mission is to bring attention to global poverty. Reprise Media launched a full SEM campaign for CGD’s site, cgdev.org, in July 2007. Since the campaign’s launch, Reprise Media increased CGD’s average monthly search traffic by 1500% and more than doubled CGD’s click-through rate. In the month of October, Reprise Media’s campaign drove nearly 30% of the site’s overall traffic.

“Reprise Media has been a huge help to CGD in getting more value out of our Google Grant budget and in helping us to understand and begin to make use of new online marketing opportunities,” said Lawrence MacDonald, Director, Communications and Policy, The Center for Global Development. “Their forward-thinking approach to search marketing and social media has helped us take advantage of these new channels to increase the impact of our online communications efforts.”

Reprise Media has also developed an integrated SEM and SMM strategy for CGD’s “Global Development Matters” site which was developed by See3, a Chicago-based media company focused on nonprofits. Through this strategy, the company will use social media and search to help the CGD increase awareness and generate discussion about global development issues in advance of the 2008 U.S. presidential election.

“Reprise Media is instrumental to the Global Development Matters campaign. By planning and executing the paid search marketing campaign, the website will benefit from a continual source of quality traffic it would not otherwise have,” said Michael Hoffman, CEO, See3. “The contribution by Reprise Media, including their innovative collaboration on the social media marketing strategy, added substantial resources to the campaign and enabled See3 to develop additional engaging online media.”

Reprise Media will continue to pursue new opportunities for partnership with nonprofits in order to help them leverage SEM, SEO, and SMM in their marketing efforts. Interested nonprofits can apply for SEM, SEO, and SMM services on Reprise Media’s Web site. The firm also plans to produce a series of case studies about its pro bono work, in order to more effectively share search and social media best practices with the nonprofit world and industry peers.

About Reprise Media:

Reprise Media offers clients a complete managed solution for their search and social media marketing needs, focused exclusively on improving their return on advertising investment. The Company delivers services and technology that enable advertisers to manage and optimize their customer acquisition programs through search, social, auction-based and category targeted digital media.

The company was named "2006 Agency of the Year: Best Search" by OMMA Magazine, and has been ranked among the 30 fastest growing companies in the country by Entrepreneur Magazine's Hot 100 for the past two years.

Reprise Media is headquartered in New York City, with offices in San Francisco and Boston. SearchViews (http://www.searchviews.com), the Company's award-winning blog, provides daily news and commentary on the Search Engine Marketing industry.

For more information, please visit Reprise Media at http://www.reprisemedia.com/. Reprise Media is a subsidiary of the Interpublic Group (NYSE: IPG)

Contact:

Anthony Iaffaldano
Director of Marketing
212.444.7477
anthony-at- reprisemedia.com

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