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Reprise Media in the News - 2005

Press Clips

• AdCenter Pilot Yields High ROI, Calls for Expansion
  12/23/05 DMNews
  
  
• Google-AOL Deal Benefits Advertisers
  12/22/05 DMNews
  
  
• Search Marketing After the Google, AOL Deal
  12/22/05 ClickZ
  
  
• Google, AOL Tie the $1 Billion Knot
  12/21/05 Direct Magazine
  
  
• Google Readies Phase Two Of Print Ads Project
  12/21/05 MediaPost
  
  
• Yahoo! Search Tells Marketers To Tighten Ads
  12/20/05 MediaPost
  
  
• Yahoo!'s Search Ads Will Mimic Google
  12/20/05 DMNews
  
  
• Marketers Ready For Ripples from AOL/Google Deal Expansion
  12/19/05 ClickZ
  
  
• Where In The World Is...
  12/19/05 Wall Street Journal (Registration Required)
  
  
• Billion Dollar Deal to Give Google Five Percent of AOL
  12/16/05 AdAge
  
  
• Marketing Execs Lukewarm On Plan To Pay Searchers
  12/13/05 MediaPost
  
  
• SearchTHIS: Stop the Abuse
  11/30/05 iMedia Connection
  
  
• Agencies Like Bidding Separately For Google Content
  11/30/05 DMNews
  
  
• Google Rejiggers Keyword Bidding
  11/23/05 AdAge
  
  
• The Googlization of the Travel Industry
  11/14/05 iMedia Connection
  
  
• Google Wants to Dominate Madison Avenue, Too
  10/30/05 New York Times (Registration Required)
  
  
• MSN Says IM Ads Not Based on User Chats
  10/26/05 DMNews
  
  
• Execs & Accounts for October 21, 2005
  10/21/05 ClickZ
  
  
• The Googlization of the Retail Industry
  10/13/05 iMedia Connection
  
  
• With Free Lure Will Google Tap More Markets?
  10/11/05 Wall Street Journal
  
  
• Web Marketing Experts: RSS Ads Resemble E-Mail, But Without The Spam
  09/28/05 MediaPost
  
  
• Diller to Give Jeeves Heave-Ho
  09/23/05 MediaPost
  
  
• Reprise Launches FeedCast
  09/21/05 B2B Magazine
  
  
• The Googlization of the Publishing Industry
  09/19/05 iMedia Connection
  
  
• Reprise Bows New Tool, Creates PPCs From News Feeds
  09/19/05 MediaPost
  
  
• Reprise Accelerates Search Campaigns
  09/19/05 DMNews
  
  
• A SEM Tool For Content Creators
  09/19/05 ClickZ
  
  
• The Strategy Driving MSN's AOL Buy-In Quest
  09/19/05 AdAge
  
  
• Google Launches Blog Search Beta
  09/15/05 DMNews
  
  
• Google Buying Print Ads, Reselling Space
  09/01/05 MediaWeek
  
  
• Google Faces New Rivals in Contextual Ads
  08/22/05 MediaWeek
  
  
• RedZee And IceRocket Reaching New Heights
  08/12/05 PRWeb
  
  
• Grabbing the Long Search Tail
  08/10/05 SearchLine
  
  
• Search Engines Target Contextual Ads
  08/09/05 DMNews
  
  
• Google Mulls Doubling Ad Size
  08/05/05 MediaPost
  
  
• MSN To Beta Pay-Per-Click Platform
  08/05/05 MediaPost
  
  
• Why Buy The Ads If You're Getting The Clicks for Free?
  08/04/05 SearchInsider
  
  
• Yahoo Tests Major Boost To Contextual Network
  08/03/05 Direct Magazine
  
  
• Retailers, News Sites Battle For 'John Roberts' Searchers
  08/03/05 MediaPost
  
  
• Paid Search: The Butler Does It
  08/02/05 MediaPost
  
  
• Google to Power Univision.com Search
  07/29/05 MediaPost
  
  
• Ask Jeeves to Launch Own Search-Ad Sales Program
  07/28/05 Dow Jones Newswire
  
  
• AdWords Changes Focus on Flexibility, Keyword Quality
  07/19/05 DMNews
  
  
• A Blogger's Musings Are Never Done
  07/19/05 DMNews
  
  
• Google Refines AdWords Bidding System
  07/18/05 MediaPost
  
  
• Contextual Ads - Where Content is King
  06/15/05 SearchLine
  
  
• Net Gains - What you Need to Know About SEM
  06/01/05 Repsonse Magazine
  
  
• Search-Related Ads Rely on Poetry of Words, Numbers
  05/29/05 Los Angeles Times
  
  
• Burger King, Pepsi Still Searching for a Clue
  05/27/05 B2DAY - Business 2.0
  
  
• RSS: What It Is and Why You Must Care
  05/27/05 DM News
  
  
• Reprise Media Founders Named Finalists for Ernst & Young Entrepreneur of the Year
  05/25/05 Ernst & Young
  
  
• Prospect of Search Ads on P2P Site Rattle SEMs
  05/25/05 ClickZ
  
  
• Reprise Media Ranked #30 Fastest Growing New Business in America by Entrepreneur Magazine, Price Waterhouse Coopers
  05/23/05 Entrepreneur Magazine
  
  
• Google Sells Looks as Well as Clicks
  05/18/05 SearchLine
  
• Search Experts: Google Slow to Police AdWords
  05/9/05 MediaPost
  
  
• Flap Over Political Ads Underscores Problems With Google Delay In Reviewing Ads
  05/9/05 Search Engine Watch
  
  
• Optimal Results
  05/1/05 Response Magazine
  
  
• Madison Ave: Google's Branded Advertising Ambitions Likely To Face Resistance From Top Marketers, Publishers
  04/28/05 MediaPost
  
• The Long Tail Approach to Search
  04/27/05 Direct Magazine
  
  
• Google's CPM Ads Meet Lukewarm Reception
  04/27/05 ClickZ
  
  
• Google Shifts Gears
  04/26/05 Fortune
  
  
• Vertical Engine Lures IT Marketers
  04/22/05 ClickZ
  
  
• What The Butler Sees in IAC
  04/7/05 SearchLine
  
• Less Obvious Search Terms Can Also Mean Cost Savings
  04/1/05 Marketing News
  
  
• Ask Jeeves sold; deal underscores interest in local, vertical search
  03/30/05 BtoB Magazine
  
  
• Schiavo Case Spurs 'Living Will' Searches, Keyword Buys
  03/23/05 MediaPost
  
  
• IAC Buys Ask Jeeves
  03/22/05 Contra Costa Times
  
  
• InterActive Buys Ask Jeeves for $1.85 Billion
  03/22/05 DM News
  
• MSN Beta Tests New Search-Ad System Overseas
  03/21/05 Ad Age
  
  
• Top of Mind: Demystifying Search Engine Marketing
  03/14/05 BrandWeek
  
  
• Big Brands Equal Big SEO Opportunities
  03/14/05 ClickZ
  
  
• Google Watchers See Shift in Algorithm
  02/22/05 MediaPost
  
  
• Super Bowl Ads Drive High Spikes of Web Traffic
  02/09/05 Response Magazine
  
• GoDaddy Turns to Web After Fox Pulls Ad
  02/08/05 MediaPost
  
  
• Reprise: Not All Super Bowl Advertisers Were Super Online
  02/08/05 DMNews
  
  
• Some Successes, Some Failures in Super Bowl Ad Integration
  02/07/05 ClickZ
  
  
• Super Bowl Advertisers' Sites Fell Short When Surge Hit
  02/07/05 E-Commerce Times
  
  
• Kelsey: Branding And Direct Fusing Online
  02/07/05 MediaPost
  
  

• Google To Charge For API Use
  4/20/06 MediaPost

• Special Report: Search Engine Marketing
  4/1/06 Target Marketing

• topseos.com Recognizes Top Internet Marketing Services Companies for April 2006
  3/30/06 Topseos.com

• More Than a Press Release: Extending Your Online PR Efforts
  3/30/06 ClickZ

• News Analysis: Page Rank Suit Unlikely To Get Far
  3/21/06 MediaPost

• Half-science and half-art, search-engine marketing becomes a lucrative business
  3/17/06 Sun Sentinel

• Paid Search Spawns 'Drafting' and 'Hijacking' Strategies
  3/10/06 ClickZ

• Joshua Stylman and Peter Hershberg of Reprise Media on Contextual Advertising (SES 2006)
  3/8/06 The Chris Pirillo Show

• Behind the Curtain - How Google determines ranks and rates of its sponsored links
  3/5/06 San Francisco Chronicle

• Chastened Google Turns Serious
  3/4/06 Herald Sun

• Internet Companies Have Tough Time with High Search Ad Prices
  3/2/06 Market Watch

• MSN Learning the Ropes on Contextual Ads
  3/1/06 DM News

• Yahoo Search Bars Bids On Trademarks
  2/27/06 MediaPost

• Search Firms Differ On Super Bowl Campaigns
  2/17/06 MediaPost

• Pontiac May Ignite Trend to 'Google' Offline Ads
  2/16/06 DM News

• Search vs. TV
  2/15/06 iMedia Connection

• Search Agencies Wary of Plans to Reward Searchers
  2/14/06 DM News

• Once Again, Super Bowl Ads Sidelined Search
  2/10/06 Multichannel Merchant

• Reprise Media Scores Super Bowl Advertisers
  2/8/06 RESPONSE

• Once Again, Super Bowl Ads Sidelined Search
  2/8/06 DIRECT

• Advertisers Fumbled at Super Bowl
  2/8/06 Market Watch

• Super Bowl Search Marketing Scorecard
  2/8/06 Search Engine Watch

• Amazon Tests Contextual Ad Network
  2/8/06 DM News

• Super Bowl Ad Searches Up 14 Percent
  2/8/06 iMedia Connection

• It's Up, and It's No Good
  2/7/06 Marketing Shift

• Super Bowl Advertisers Still Forgetting Links to Online Channel
  2/7/06 ADTMag.com

• The Search is on for the Super Bowl
  2/7/06 ClickZ

• Advertising Into the Void
  2/7/06 Search Engine Guide

• Interactive Space Underutilized on Super Bowl Sunday
  2/7/06 Adotas

• Post-Superbowl Armchair Ad Analysis
  2/7/06 Business 2.0
  

• Kermit Pitches For Ford, But GM Gets Hits Online
  2/7/06 AdAge
  
• Google Boots BMW For Web Spam
  2/7/06 MediaPost
  
• Super Bowl Marketers Fail To Mesh TV, Web Efforts
  2/7/06 MediaPost
  
• Fathom Curtails Publication Of Keyword Pricing Index
  2/6/06 MediaPost
  
• Reprise Rates Super Bowl Ads' Use of Search
  2/6/06 MEDIAWEEK
  
• Banking on Super Bowl Chimps
  2/6/06 nwiTimes.com

• Super Bowl Ads Show Broken Field for SEM
  2/3/06 DIRECT

• Web Users Seek Super Bowl Ads
  2/3/06 AdAge

• Googling The Competition: Mazda V. Pontiac
  1/31/06 Webpronews.com

• Wash, Rinse, Repeat
  1/30/06 MediaPost

• Search Advertisers/Consultants See No Ad Market Slowing
  1/27/06 SmartMoney.com

• GoDaddy Spikes Searches, Web Visits With Controversial Ad
  1/24/06 DM News

• Super Bowl advertisers take to the Web
  1/23/06 MSNBC

• VoIP Customers Turn to Search
  1/19/06 MediaPost

• Google Adds Radio Ads, After Print
  1/18/06 DM News

• AOL: Google Deal Will Boost Search
  1/12/06 MediaPost

• Search Marketers Will Soon Be Able to Buy Search Ads on Just AOL Properties
  1/12/06 Search Engine Watch

• Super Bowl performances: Great metaphors for business
  1/11/06 King5.com

• Have SEMs Learned The Super Bowl Lesson?
  1/10/06 webpronews.com

• Just An Online Minute... Gettin' Something Out of the Game
  1/6/06 MediaPost