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Peter Hershberg
Managing Partner

As Managing Partner, Peter is responsible for overseeing the technology, sales, client services, media, and product marketing of the entire organization.

Prior to founding Reprise Media in 2003, Peter spent over ten years in the interactive space in a series of consulting and management roles, specializing in technology and media.

Peter served as vice president of Strategic Development at Ask.com, a leading search engine. In this role, he created long-term strategies and functioned as a key decision maker in the company's new business ventures. Peter also held a role as the company's vice president of Consumer Sales and was responsible for the conceptualization and execution of Ask.com's e-commerce strategy. Under his stewardship, the company's monthly e-commerce revenues grew by 1500% in 2001.

While at Ask.com, Peter developed one of the earliest forms of what is widely known today as "paid inclusion." Under the structure he initiated, client pages were allowed to appear as answers to users' questions for the first time, providing a direct call to action for users along with a cost effective and measurable solution for marketers.

Before joining Ask.com, Peter was co-founder and CEO of Rotomedia, Inc., a consulting and advertising firm for web marketers and publishers, which was acquired by Ask Jeeves in April 1999. He began his career as a Project Manager for the Internet Consulting Group.

Peter was named a finalist for the Ernst & Young Entrepreneur of the Year Award in 2005 and 2007.

Peter is frequently quoted in and has contributed to a number of publications, including the New York Times, Wall Street Journal, Wired, Fortune, Business 2.0 and Advertising Age.