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Paid Search Solution for Publishers
Feedcast makes it easier than ever for publishers to drive traffic to breaking news through targeted search marketing campaigns.
It’s extremely difficult for publishers to engage in search marketing. A normal search campaign can take days to develop and can often be delayed further by search engine policies and procedures. Yet, as more newspapers move their operations online, it’s become increasingly necessary for publishers to promote their high-value news content while consumer interest is at its peak.
To respond to this growing need, Reprise Media built FeedCast. FeedCast is a powerful technology that automates the process of building and implementing a paid search campaign. It allows us to promote breaking content through search and other auction based platforms in a matter of hours, not days. For news publishers, classifieds advertisers or blog authors, FeedCast delivers the fastest source of relevant traffic on the market.
How You Can Benefit
First Mover Advantage - Get paid search campaigns to market within hours after the big stories break, and take advantage of lower costs -
More Traffic, More Revenue - Deliver the highest possible amount of targeted traffic to pages that will maximize your revenue (eCPM)
Broader Reach – Cover 85% of the online audience with one buy through our network of partners – the biggest collection of search and contextual ad inventory available in the industry
FeedCast Services
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Intelligent Content Extraction - FeedCast analyzes a client’s site content to identify keywords, concepts and phrases for use in search and contextual campaigns. Our Intelligent Content Extraction engine automates the process of creative development, making it possible for us to generate highly targeted ads almost immediately.
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Multi-Engine Customization - FeedCast can simultaneously build campaigns across multiple search engines. Each campaign is designed to the precise specifications of search and other auction-based networks. This ensures the broadest reach possible for each unique campaign.
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Faster Launch Process - FeedCast allows Reprise Media to anticipate the search engine’s editorial changes. Our early detection system ensures that ads are generated precisely to engine specifications. Finally, all campaigns are launched through a centralized interface to minimize time to market.
For more information about FeedCast, or any of Reprise Media's other paid search solutions, call us at 800-218-9476 or request a quote.
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