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PROSuite Technology FAQs

For answers to frequently asked questions about our PROSuite Technology, please select one of the links below:

• Which metrics does Reprise Media's technology track?
• What are the benefits of using Reprise Media's PROSuite technnology?
• What is FeedCast and how can it help improve my online visibility?
• What type of reporting does Reprise Media offer?
• Will I be able to view my reports online?
• Do you have an automated bid management system ?
• Does your technology account for click fraud?

Which metrics does Reprise Media's technology track?

Depending on our client's campaign goals, we generally look at three basic analytics categories: Traffic, Registrations, and Sales. Because our ProSuite platform centralizes tracking data, we can generate reports for any level of detail for any number of variables.

What are the benefits of using Reprise Media's PROSuite technology?

Short Answer? Ease of Implementation. ProSuite is currently integrated with 15 different search engines and 22 different analytics providers, and can be implemented with any data management system. This level of integration allows us to easily customize campaign tracking, protect against click fraud, help our clients understand user behavior and provide actionable next steps.

Long Answer? ProSuite guides the complete end-to-end process of launching, reporting, managing and optimizing a search marketing campaign. As Open Source platform, PROSuite can be adapted to a wide range of common and proprietary analytic tracking software and bid managers with little need for customer reallocation. Benefits include:

Scope of Offering
While Most competiting technologies focus on integrating with the three biggest search engines (Google, Yahoo, MSN), PROSuite is compatible with more than 15 different search engine marketing programs, and is constantly evaluating and adding compatibility for more. Our clients can more readily capture the maximum available opportunity while balancing budget between high profile placements on top tier engines & cost effective second tier placements.

Flexibility
PROSuite integrates with a wide porftolio of analytics and tracking software systems. PROSuite can manage a client's search campaign using systems they already use to track other media, rather than forcing them to conform to external systems or re-architect their site to some proprietary platform.

Vertical Targeting
The capabilities of PROSuite are such that it can be customized to meet the individual needs of vertical industries. A retailer buys and manages search marketing in very different ways than a publisher or an entertainment company. PROSuite is built to be highly configurable and to meet the changing needs of our clients.

Platform versus Tool
While most other search engine marketing technologies focus exclusively on the process of managing bids, PROSuite manages all stages of the campaign generation, implementation and optimization process equally.

Actionable Next Steps
Each report comes with a tear sheet that outlines key learnings and actionable next steps. This reporting is consistent whether we're managing a paid search campaign, an SEO initiative, a contextual campaign, or any other model. Furthermore, by storing not only campaign performance data, but the meta data surrounding it (tags that indicate industry vertical, client company, goals, etc.) within the PROSuite, we’re able to aggregate data, view it at a macro level and use what we learn to inform future client work.

What is FeedCast and how can it help improve my online visibility?

FeedCast is a patent-pending search marketing solution that allows publishers to leverage search engines such as Google, Yahoo and MSN to re-engage their readership immediately after breaking news hits. FeedCast shortens the process of advertising through programs such as Google AdWords, Microsoft AdCenter and Yahoo Publisher Network so that paid ads show up in search results while stories are being discussed on blogs and community sites. By tapping into the user dialogue at the pivotal period when online chatter peaks, clients can expand their readership online and maximize return on their search marketing efforts.

Elissa Tomasetti, VP of Marketing for FT.com, the online arm of the Financial Times, attests, "Reprise Media truly understands the challenges facing publishers in today's market. They've developed a solution that has strengthened traffic to our most valuable content, while connecting us with high-quality news readers. Reprise Media has been an invaluable partner for FT.com."

See Related:
Reprise Media Launches FeedCast

Reprise Media Helps Top Publishers Increase Traffic to Breaking News Stories

What types of reporting does Reprise Media offer?

Our PROSuite platform provides a streamlined, centralized reporting dashboard that consolidates analytics reports from any number of variables. Because PROSuite allows us to vary the level of reporting detail, we can customize our reports to fit the needs of our clients. We have three basic report types that can each can be altered, expanded or collapsed, providing literally thousands of permutations available to share with our clients. Custom reports can be defined by our services team without requiring engineering resources.

Due to the end to end information we capture through the integration of third-party systems our reports are able to address client goals instead of simply looking at keyword performance data. PROSuite assigns each keyword in our system a series of tags, which allow us to present results in the client's native taxonomy. Furthermore, we use the same analytics tools to measure not only the effectiveness of paid search campaigns and organic optimization, but the impact of display ads on search and vice versa. Because we can combine reports from a wide range of search engines into one interface, our analytics team can easily compare performance across engines.

Visit our Technology section to learn more about Reprise Media's reporting and analytics.

Will I be able to view my reports online ?

All client reports are made available on our client Extranet site, in addition to being sent by email. Our extranet is a password protected site that shows reports, new research and daily updates from our search news blog, www.searchviews.com.

Do you have an automated bid management system?

Our proprietary campaign management technology, PROSuite, is integrated with a series of different bid management tools. We use PROSuite to identify and plug in the best tool for every instance of our client’s campaign, to enable the greatest degree of flexibiity. Bid price, however, is only one of many variables that we look at. PROSuite also guides the improvement of a campaign's creative, keyword matching and landing pages, to improve the quality of a campaign. By looking simultaneously at all variables affecting ad rank and bid rate, PROSuite minimizes the time-intensity of campaign management. Learn more about PROSuite's multi-levered approach to bid management by visiting our Technology section.

Does your technology account for click fraud?

Each of the 22 analytics systems that integrate with PROSuite incorporates some form of click fraud monitoring package. We compare this data with information provided by the engines. As a general rule of thumb, we accept a variance of 5-7% between the engines and third party tracking systems. Any variance greater than 7% is investigated by our analytics team and reported to the engine in question for resolution.